People no longer only go shopping when they need something, shopping has become one of the most popular leisure time activities in economically advanced countries. Smartphone apps focusing on shopping are being increasingly adopted. The variety of available mobile shopping applications is huge, but the users’ and retailers’ benefit are yet to be understood.

The Workshop on Mobile Interaction in Retail Environments (MIRE) brings together researchers and practitioners from academy and industry to explore how mobile phones and mobile interaction can be embedded in retail environments to create new shopping experiences and mobile enhanced services.

The goals of the workshop include, but are not limited to:

• discuss latest solutions in mobile retailing
• construct a roadmap for mobile retailing and
• build a community for this emerging and new topic

We invite both case studies discussing real-world deployments and original research contributions in one of the following topic areas:

• mobile applications for retail contexts
• infrastructure combining eCommerce with brick and mortar stores
• social media in the retail context
• business models and social impact

Submission Deadline EXTENDED: April 20, 2011  May 6, 2011

Organizers

Sven Gehring, German Research Center for Artificial Intelligence (DFKI), Germany
Markus Löchtefeld, German Research Center for Artificial Intelligence (DFKI), Germany
Carsten Magerkurth, SAP Research, Switzerland
Petteri Nurmi, Helsinki Institute for Information Technology, Finland
Florian Michahelles, ETH Zürich, Auto-ID Labs, Switzerland