Proceedings-Artikel
Youldeco - Exploiting the Power of Online Social Networks for Eco-Friendly Driving
Christoph Endres; Jan Miksatko; Daniel Braun
In: Adjunct proceedings of the 2nd International Conference on Automotive User Interfaces and Interactive Vehicular Applications. International Conference on Automotive User Interfaces and Interactive Vehicular Applications (AutomotiveUI-2010), November 11-12, Pittsburgh, PA, United States, o.A. 11/2010.
Abstract
Although eco-friendly driving is universally regarded as a necessity, it remains an open question how to encourage drivers to drive ecologically. The main issues here are lifestyle- and convenience-related decisions of an opposite direction. Youldeco is based on rewards for eco-friendly driving by making it competitive and game-like. We claim that we can persuade especially younger drivers towards more ecological driving.