Proceedings-Artikel

User-adaptive Advertisement in Retail Environments

Gerrit Kahl; Lübomira Spassova; Antonio Krüger
In: Pervasive Advertising and Shopping 2010. International Conference on Pervasive Computing (Pervasive-2010), 8th International Conference on Pervasive Computing, May 17, Helsinki, Finland, Springer, 2010.

Abstract

This paper gives an overview of ideas and approaches for context-based, user- and location-adaptive shopping assistance and ad- vertisement in an instrumented shopping environment. Among others, it describes how advertisement in a supermarket can be adapted to a par- ticular customer concerning information from his user profile and how personalized advertising hints can be used in a navigation service, so that they offer a benefit for both retailers and customers. Furthermore, the paper points out different approaches of presenting instore advertisement on digital and projected displays.

Projekte

IRL

Weitere Links

BibTeX

http://www.pervasiveadvertising.org/pervasiveadvertisingandshopping/index.php?option=com_content&view=article&id=3&Itemid=4

User-adaptive_Advertisement_PerAd2010.pdf