User-adaptive Advertisement in Retail Environments
Gerrit Kahl; Lübomira Spassova; Antonio Krüger
In: Pervasive Advertising and Shopping 2010. International Conference on Pervasive Computing (Pervasive-2010), 8th International Conference on Pervasive Computing, May 17, Helsinki, Finland, Springer, 2010.
This paper gives an overview of ideas and approaches for context-based, user- and location-adaptive shopping assistance and ad- vertisement in an instrumented shopping environment. Among others, it describes how advertisement in a supermarket can be adapted to a par- ticular customer concerning information from his user profile and how personalized advertising hints can be used in a navigation service, so that they offer a benefit for both retailers and customers. Furthermore, the paper points out different approaches of presenting instore advertisement on digital and projected displays.