How Computing Will Change the Face of Retail
Antonio Krüger; Johannes Schöning; Patrick Olivier
In: IEEE Computer, Vol. 44, No. 4, Pages 84-87, IEEE, 2011.
Attitudes to shopping are as varied as people themselves. For some it is the ultimate mundane activity borne purely out of necessity, for others it is much as Bo Derek described “whoever said money can't buy happiness simply didn't know where to go shopping”. Inevitably the reality lies somewhere between the two. A utilitarian analysis identifies our need to supply ourselves with food, everyday products, but for many the act of shopping is an emotional and visceral experience.