Pervasive Retail



  1. 9:30 - 9:45 Welcome and Opening Comments

  2. 9:45 - 10:30 Keynote by Dr. Thorben Keller (CEO of Cosibon)

  3. Dr. Thorben Keller is Founder & CEO of Cosibon, a hi-tech startup working on innovative mobile retailing solutions. He also holds a position as project manager at the Auto-ID Lab at the University of St. Gallen. Prior to this he worked for IBM Deutschland as a Senior Consultant where he spend several years on various retail projects. He holds a MSc in Computer Science from RWTH-Aachen and a PhD in Management from University of St. Gallen.

  4. 10:30 - 11:00 Coffee Break

  5. 11:00 -12:30 Session 1

  6. Wi-Fi Fingerprinting through Active Learning - Le Nguyen, Joy Zhang

  7. STORE VIEW: pervasive RFID & indoor navigation based retail inventory management - Anna Carreras, Marc Morenza-Cinos, Rafael Pous, Joan Melia-Segui, Joan Oliver Ramir De Porrata-Doria

  8. TrackLab: An innovative system for location sensing customer flow analysis and persuasive information presentation - Andrew Spink, Ben Locke, Nico Van der Aa, Lucas Noldus

  9. Enhancing the Shopping Experience through RFID in an Actual Retail Store - Rafael Pous, Joan Melià-Seguí, Anna Carreras, Marc Morenza-Cinos

12:30 - 14:00 Lunch Break

14:00 - 15:30 Session 2

  1. Augmented Reality-Based Advertising Strategies for Paper Leaflets - Markus Löchtefeld, Matthias Böhmer, Florian Daiber, Sven Gehring

  2. Healthy Shopping: A longitudinal study of a mobile app to encourage a balanced diet - Jon Bird, Daniel Fozzati, Daniel Harrison, Paul Marshall

  3. Towards the Counter Free Store: Requirements for Mobile Sales Assistants - Thomas Meneweger, David Wilfinger, Ilhan Aslan, Doris Zachhuber, Manfred Tscheligi

  4. Cricking: Customer-product Interaction in Pervasive Retail - Joan Melia-Segui, Anna Carreras, Marc Morenza-Cinos, Rafael Pous

15:30 - 16:00 Coffee Break

16:00 - 17:30 Session 3

  1. ProFi: Design and Evaluation of a Product Finder in a Supermarket Scenario - Ming Li, Katrin Arning, Luisa Bremen, Oliver Sack, Martina Ziefle, Leif Kobbelt

  2. Enriching Shopping Experiences with Pervasive Displays and Smart Things - Salvatore Longo, Ernö Kovacs, Jörn Franke, Miquel Martin

  3. A Plugin Framework to Control Electronic Shelf Labels - Gerrit Kahl

  4. A Supermarket Stress Map - Nour El Mawass, Eiman Kanjo

17:30 - 18:00 Wrap-Up and Closing Session