Augmented Retail (AR)

The Augmented Retail project, a joint effort of DFKI (Germany), SAP (Germany), VividWorks (Finland), and the University of Paris-Sud (France), brings a novel service to the retail market providing retailers and their employees with augmented in-situ analytics that connect separate data sources in order to improve previous manual labor (e.g., inventory control, product placement and optimize shelf layout).

The project will bring to the market a new product for unique, valuable and advanced retail analytics that link separated data sources of a retail market and give the retailer powerful insights at hand. In particular, we transfer the advantages of augmented reality to the physical retail store for in-situ data visualization. The retailer and the employees can access necessary information in a comfortable and flexible manner in order to simplify manual labor and other tasks.


  • DFKI (Germany)
  • SAP (Germany)
  • VividWorks (Finland)
  • University of Paris-Sud (France)


Europäische Union

Europäische Union

Share project:

Contact Person
André Zenner, M.Sc.


German Research Center for Artificial Intelligence
Deutsches Forschungszentrum für Künstliche Intelligenz