Publikation
Improving Business Model Configuration through a Question-based Approach
Sarah Rübel; Adrian Rebmann; Andreas Emrich; Sabine Klein; Peter Loos
In: Thomas Ludwig; Volkmar Pipek (Hrsg.). Wirtschaftsinformatik 2019 Proceedings. Internationale Tagung Wirtschaftsinformatik (WI-2019), February 23-27, Siegen, Germany, Tagungsband WI 2019, 2019.
Zusammenfassung
In the competitive context of agile innovation cycles, it is necessary
for companies to construct their business model leading them to a creative
strategy innovation. There already are a number of methods to create business
models, many of which are also implemented in software. However, these are
often unstructured, unguided and static, resulting in diverse and heterogeneous
business models. This complicates automated evaluation allowing
recommendations. The aim is to develop a question-based tool yielding for
comparable and, thus, analyzable business models based on a developed
standardized taxonomy. The questions guiding through the configurator were
derived from this taxonomy. A tool was developed implementing the questionbased
concept. User tests were conducted as part of an evaluation showing
promising results concerning usability in addition to the already achieved
standardization.