Workshop on Pervasive Technologies in Retail Environments
Markus Löchtefeld; Petteri Nurmi; Florian Michahelles; Carsten Magerkurth; Patrik Floreen; Antonio Krüger
In: Adjunct Proceedings of International Joint Conference on Pervasive and Ubiquitous Computing . International Conference on Ubiquitous Computing (Ubicomp-13), ACM, 2013.
The main goal of this workshop is to explore how pervasive technologies can be integrated into todays brick and mortar retail environments to enhance the overall retail experience. Therefore we want to bring together researchers and industry partners to explore not only customer orientated technologies and services but also how those technologies can be used to increase the effectiveness and productivity and with that enhance the retailers profits.