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Design against Normality

Gesche Joost; Tom Bieling


Against the background of the cultural construction of normality, the social exclusion of human beings and the design of innovative products, in this paper we criticize the position that proposes majority-oriented design conclusions to be the guiding principle in usability-focused design approaches. In turn we discuss the value of including “out-of-norm”-users in the design-/ and design research-process.