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DIRECT INFO: A Media Monitoring System for Sponsorship Tracking

Gert Kienast; András Horti; Herwig Rehatschek; Stephan Busemann; Thierry Declerck; Volker Hahn; René Cavet
In: Proceedings of the ACM SIGIR Workshop on Multimedia Information Retrieval. ACM SIGIR Conference on Information Retrieval (SIGIR), 2005.


In this paper we describe DIRECT INFO, a system for media monitoring applied to the field of sponsorship tracking. Significant parts of TV streams and electronic press feeds are automatically selected and subsequently monitored to find appearances of the name or logo of a sponsoring company in connection with the sponsored party. For this purpose basic features are fully automatically extracted from TV and press and thereafter fused to semantically meaningful results to support executive decision makers. Extracted features include logos, positive & negative mentionings of a brand or product, multimodal video segmentation, speech-to-text transcripts, detected topics and genre classification. We first describe the technical workflow and architecture of the DIRECT INFO system and then present the main innovations in four key areas.