Development and Validation of Extrinsic Motivation Scale for Crowdsourcing Micro-task Platforms

Babak Naderi, Ina Wechsung, Tim Polzehl, Sebastian Möller

In: Proceedings of the 2014 International ACM Workshop on Crowdsourcing for Multimedia. International ACM Workshop on Crowdsourcing for Multimedia (CrowdMM) New York, NY, USA Pages 31-36 CrowdMM '14 ISBN 978-1-4503-3128-9 ACM 2014.


In this paper, we introduce a scale for measuring the extrinsic motivation of crowd workers. The new questionnaire is strongly based on the Work Extrinsic Intrinsic Motivation Scale (WEIMS) [17] and theoretically follows the Self-Determination Theory (SDT) of motivation. The questionnaire has been applied and validated in a crowdsourcing micro-task platform. This instrument can be used for studying the dynamics of extrinsic motivation by taking into account individual differences and provide meaningful insights which will help to design a proper incentives framework for each crowd worker that eventually leads to a better performance, an increased well-being, and higher overall quality.

German Research Center for Artificial Intelligence
Deutsches Forschungszentrum für Künstliche Intelligenz