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Year: 2008
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Displaying results 51 to 55 of 55.

  1. Wolfgang Maaß; Tobias Kowatsch

    Adoption of Dynamic Product Information: An Empirical Investigation of Supporting Purchase Decisions on Product Bundles

    In: Proceedings of the 16th European Conference on Information Systems (ECIS). European Conference on Information Systems (ECIS-2008), 16th, June …

  2. Wolfgang Maaß; Tobias Kowatsch

    Mobile decision support vs. interpersonal sales communication: Predictors of buying intentions for price bundles

    In: Proceedings of the 21st Bled eConference. Bled eConference (BLED), June 15-18, Bled, Slovenia, Bled Conference, 2008.

  3. Wolfgang Maaß; Upkar Varshney

    Preface to the focus theme section: 'Smart products'

    In: Electronic Markets, Vol. 18, No. 3, Pages 211-215, Taylor & Francis, 2008.

  4. Wolfgang Maaß; Florian Stahl

    Content Management als Teil des Kommunikationsmanagement

    In: Miriam Meckel; Beat F. Schmid (Hrsg.). Kommunikationsmanagement im Wandel: Beiträge aus 10 Jahren mcminstitute. Pages 151-162, ISBN 3834909130, …

  5. Dimitris Apostolou; Gregoris Mentzas; Bertin Klein; Andreas Abecker; Wolfgang Maaß

    Interorganizational Knowledge Exchanges

    In: IEEE Intelligent Systems, Vol. 23, No. 4, Pages 65-74, IEEE, 2008.

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