Eye tracking analysis of preferred reading regions on the screen

@inproceedings{pub4746,
    author = {

Buscher, Georg
 and 

Biedert, Ralf
 and 

Daniel, Heinesch
 and 

Dengel, Andreas
},
    title = {Eye tracking analysis of preferred reading regions on the screen},
    booktitle = {CHI '10 extended abstracts on human factors in computing systems. ACM International Conference on Human Factors in Computing Systems (CHI-10), April 10-15, Atlanta, GA, United States},
    year = {2010},
    pages = {3307--3312},
    publisher = {ACM Press}
}