Eye tracking analysis of preferred reading regions on the screen

Georg Buscher; Ralf Biedert; Heinesch Daniel; Andreas Dengel

In: CHI '10 extended abstracts on human factors in computing systems. ACM International Conference on Human Factors in Computing Systems (CHI-10), April 10-15, Atlanta, GA, USA, Pages 3307-3312, ACM Press, 2010.


We report on an exploratory study analyzing preferred reading regions on a monitor using eye tracking. We show that users have individually preferred reading regions, varying in location on the screen and in size. Furthermore, we explore how scrolling interactions and mouse movements are correlated with position and size of the individually preferred reading regions.


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Deutsches Forschungszentrum für Künstliche Intelligenz
German Research Center for Artificial Intelligence