In: Proceedings of the International Conference on Management of Emergent Digital EcoSystems. The International ACM Conference on Management of Emergent Digital EcoSystems (MEDES-12), The International ACM Conference on Management of Emergent Digital EcoSystems (MEDES' 12), October 28-31, Addis Ababa, Ethiopia, ISBN 978-1-4503-1755-9, ACM, New York, NY, USA, 10/2012.