An Architecture Proposal for the Prosumerized Enterprise

Andreas Emrich; Alexandra Theobalt; Christina Di Valentin; Dirk Werth

In: ACM Symposium On Applied Computing. ACM Symposium On Applied Computing (SAC-11), located at ACM Symposium On Applied Computing, March 21-24, Taichung, Taiwan, Province of China, ACM, 2011.


The prosumer movement has made a great impact in different areas of the consumer goods industry and provides new market opportunities for both individuals and companies. The following article investigates the implications of the prosumer movement taking the perspective of companies. Examples from different industries are provided which incorporate different aspects of the prosumer movement. Based on this, requirements are derived for an IT-enabled, “prosumerized” enterprise and a draft of such an enterprise architecture is outlined.


Deutsches Forschungszentrum für Künstliche Intelligenz
German Research Center for Artificial Intelligence