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Business models for mobile applications

Alexandra Theobalt; Andreas Emrich; Marc Gräßle; Dirk Werth; Peter Loos
In: Bebo White; Pedro Isaías (Hrsg.). Proceedings of the IADIS International Conference WWW/Internet 2012. IADIS International Conference WWW/Internet (WWW/I-2012), October 18-21, Madrid, Spain, Pages 43-50, IADIS, 2012.


Telecommunication providers need to focus on mobile data applications to generate profit in order to not be demoted to sole “data pipes”. This paper analyses what factors make such mobile data applications successful. Based on a literature review of business model research a business model for mobile data applications was developed. Based on a qualitative-empirical analysis instances of components of the business model were identified and classified in a taxonomy.